Shares are tanking on the news.
Day has been the head of luxury yoga-wear maker Lululemon since 2008. Before that, she worked as an executive at Starbucks.
The board has hired an executive search committee, and Day will stay on as CEO until her replacement is chosen, the company said today.
"Being a part of Lululemon for the past five and a half years has been an incredible journey. I am proud of building a world class team that has produced one of the best growth, brand and profit stories in retail," Day said in a company release.
"Plans have been laid for the next five years and a vision set for the next ten. Now is the right time to bring in a CEO who will drive the next phase of Lululemon's development and growth. I will continue to actively lead the organization while the Board searches for a new CEO, and will work to ensure a smooth transition," Day said.
Day's leadership was called into question after a series of quality control issues with the brand's clothing.
The worst offense happened in March, after the retailer had to recall 17% of its black luon yoga pants for being too sheer.
That gaffe cost the company millions of dollars and resulted in the resignation of Chief Product Officer Sheree Waterson.
The retailer figured out the source of the problem and has started re-stocking shelves.
The company didn't say where Day plans to go next.
Lululemon beat Wall Street's expectations during earnings today.
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